Empowering small businesses for a digital future

Small businesses are key to inclusive growth. Yet many are struggling to adapt to rapid digital transformation, particularly in the wake of the pandemic. Strive Community is equipping ten million small businesses with innovative digital solutions to enable them to build resilience and grow.

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A slide with a title and copy, but no buttons

Small businesses are key to inclusive growth. Yet many are struggling to adapt to rapid digital transformation, particularly in the wake of the pandemic. Strive Community is equipping ten million small businesses with innovative digital solutions to enable them to build resilience and grow.

A slide with a title and buttons, but no copy

A slide with a title, copy, and lots of buttons

Small businesses are key to inclusive growth. Yet many are struggling to adapt to rapid digital transformation, particularly in the wake of the pandemic. Strive Community is equipping ten million small businesses with innovative digital solutions to enable them to build resilience and grow.
Boost Technology, Project IKE: Empowering retailers with insights to increase their resilience

Boost Technology, Project IKE: Empowering retailers with insights to increase their resilience

Data analysis, behavioral science and conversational commerce provide retailers with insights about their business to drive improved outcomes

Nigeria

Boost Capital: Financial education data de-risks and expands small business credit

Boost Capital: Financial education data de-risks and expands small business credit

Testing the viability of a virtuous circle in which businesses performing well in financial training are rewarded with lower-cost loans

Cambodia

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Programs

Test Program 2024

Featured Program

Test Program 2024

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Strive Indonesia: Empowering 300,000 small businesses to succeed in the digital economy

Strive Indonesia: Empowering 300,000 small businesses to succeed in the digital economy

Driving the digitalization of Indonesian small businesses and offering bespoke support, especially to women entrepreneurs.

Indonesia

Strive USA: Supporting small business growth and resilience

Strive USA: Supporting small business growth and resilience

Strive USA will connect small businesses to the support they need to thrive.

USA

Strive Mexico: Roads to resilience for MSEs

Strive Mexico: Roads to resilience for MSEs

Supporting 400,000 small businesses and women micro-entrepreneurs by strengthening the country’s entrepreneurship support ecosystem.

Mexico

Strive Czechia: supporting 250,000 small businesses to succeed in the digital economy

Strive Czechia: supporting 250,000 small businesses to succeed in the digital economy

Bolstering the resilience and growth of Czech small businesses through digitalization, peer mentoring, and financial services.

Czech Republic

Supporting the digitization of micro-enterprises in Brazil’s favelas

Supporting the digitization of micro-enterprises in Brazil’s favelas

Training, gamification, and mentoring promote the adoption of digital tools and facilitate access to credit for favela based businesses.

Brazil

Strive UK: Empowering 650,000 British entrepreneurs to succeed in the digital economy

Strive UK: Empowering 650,000 British entrepreneurs to succeed in the digital economy

Connecting micro- and small business owners with the training, technology, and tools to build resilience and thrive.

United Kingdom

XRGlobal: Testing multi-user virtual reality for small business owner upskilling

XRGlobal: Testing multi-user virtual reality for small business owner upskilling

Virtual Reality technology upskills small business owners by bringing them into immersive experiences alongside peer learners

Brazil

FUNDES: Connecting artisans and craft merchants to the most appropriate digitization tools

FUNDES: Connecting artisans and craft merchants to the most appropriate digitization tools

Building the first online community where artisans and craft merchants can interact and learn from their peers and adopt essential digital solutions

Mexico

Boost Technology, Project IKE: Empowering retailers with insights to increase their resilience

Boost Technology, Project IKE: Empowering retailers with insights to increase their resilience

Data analysis, behavioral science and conversational commerce provide retailers with insights about their business to drive improved outcomes

Nigeria

Open Contracting Partnership: Government contracts made accessible for small businesses

Open Contracting Partnership: Government contracts made accessible for small businesses

Using open data to seamlessly connect small businesses awarded government contracts with financial institutions who can offer them credit

Colombia

Boost Capital: Financial education data de-risks and expands small business credit

Boost Capital: Financial education data de-risks and expands small business credit

Testing the viability of a virtuous circle in which businesses performing well in financial training are rewarded with lower-cost loans

Cambodia

Flourish Fi: Data-driven nudges for improved money management

Flourish Fi: Data-driven nudges for improved money management

Behavioral science and AI-driven incentives and nudges help build healthy financial management habits

Brazil

ChatGenie: Making social commerce work better for small businesses

ChatGenie: Making social commerce work better for small businesses

New features reduce friction for businesses selling on social media, and enable management of multiple channels within a single app

Philippines

Novek: IOT-enabled vending machines maximize sales for retailers

Novek: IOT-enabled vending machines maximize sales for retailers

Tech-enabled vending machines dispensing household staples increase sales, reduce stock outs, and eliminate single-use plastic

Kenya

TechnoServe: E-commerce toolkit teaches business owners new ways to grow their online businesses

TechnoServe: E-commerce toolkit teaches business owners new ways to grow their online businesses

Business owners learn how to grow their online customer base, increase online sales and profits, and boost customer satisfaction

Global

MESH: The first online community for entrepreneurs in the informal economy

MESH: The first online community for entrepreneurs in the informal economy

Micro retailers are connected to new market opportunities and a thriving community of peers and mentors for guidance and encouragement

Kenya

Arifu: WhatsApp chatbot provides tips for micro-retailers

Arifu: WhatsApp chatbot provides tips for micro-retailers

A personalized, interactive WhatsApp chatbot provides micro-retailers with practical guidance on how to digitize operations and access credit

Kenya, Nigeria, Ivory Coast, Uganda

‘Small Business, Big Dreams’ upskilling program in partnership with Grab

‘Small Business, Big Dreams’ upskilling program in partnership with Grab

Videos and live webinars equip business owners to improve their businesses or start new ones

Indonesia, Philippines, Vietnam

Michael Miebach

CEO, Mastercard

"When small businesses thrive our local communities and economies thrive, but when they struggle, the impact is widespread. What small business owners need right now is partners who listen to them and develop innovative solutions that help them grow in the wake of the pandemic. That’s what makes programs like Strive so critical today and tomorrow."
Michael Miebach

From the Blog

A closer look at the digitalization of European businesses in the wake of COVID-19

Featured Article

A closer look at the digitalization of European businesses in the wake of COVID-19

Firms that adopted digital technologies fared better during the pandemic but there were disparities in adoption with regard to firm size Financial support to digitalize played an important role, and more is needed The EU needs to focus on reducing the widening digital divide Before the COVID-19 pandemic, the adoption of digital technologies was usually associated with more innovative businesses.

Behind the headlines: The critical role of credit unions in deploying $27 billion in federal…

Behind the headlines: The critical role of credit unions in deploying $27 billion in federal…

Behind the headlines: The critical role of credit unions in deploying $27 billion in federal funding for clean energy After Hurricane Maria ravaged Puerto Rico in 2017, leaving $139 billion worth of damage in its wake, the islands surviving residents were left without communication, power, banking systems or assistance from the mainland.
Toward a green economy: Enabling small businesses to become more sustainable and resilient through…

Toward a green economy: Enabling small businesses to become more sustainable and resilient through…

Toward a green economy: Enabling small businesses to become more sustainable and resilient through digital solutions Theres an important environmental shift underway, and small businesses are playing a central role.
Opening doors and connecting dots: How the small business ecosystem in Missouri is meeting…

Opening doors and connecting dots: How the small business ecosystem in Missouri is meeting…

Opening doors and connecting dots: How the small business ecosystem in Missouri is meeting entrepreneurs where they are This article highlights key themes and moments from the third Mastercard Strive USA Summit held in St.
How to show your authentic self in your innovation fund application

How to show your authentic self in your innovation fund application

This blog post was written by Rosie Afia-Ford, Senior Innovation Fund Manager, and co-created with Janet Shulist, Senior Insights Manager for Mastercard Strive.
Meeting small businesses where they are: Technical assistance models that work in an increasingly…

Meeting small businesses where they are: Technical assistance models that work in an increasingly…

Meeting small businesses where they are: Technical assistance models that work in an increasingly complex landscape The technical support entrepreneurs need to launch and grow their businesses can vary widely.
If at first you don’t succeed, try, try again: The power of continuous learning in innovation

If at first you don’t succeed, try, try again: The power of continuous learning in innovation

This guest post is from Boost Technology, a B2B commerce platform offering digital ordering and credit services to power growth for Africas 100 million micro- and small retailers.
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Tern Eco: Making circularity easy for micro- and small businesses

Tern Eco: Making circularity easy for micro- and small businesses

This post is authored by Zoe Rowswell and Kate Walmsley, co-founders of Tern Eco, and Grace Natabaalo from Mastercard Strive.
Supporting small businesses to sell online: How can local providers and networks build small…

Supporting small businesses to sell online: How can local providers and networks build small…

Supporting small businesses to sell online: How can local providers and networks build small business digital capabilities? The neighborhood where I live is not in a busy place.
Harnessing the powerful reach of social media to promote educational content to Latin American…

Harnessing the powerful reach of social media to promote educational content to Latin American…

Harnessing the powerful reach of social media to promote educational content to Latin American micro-entrepreneurs Role para baixo para versão em português.
How trust scales impact: The role of local partners in federal programs for small businesses

How trust scales impact: The role of local partners in federal programs for small businesses

This article highlights key themes and moments from the second Strive USA Summit in Washington, DC, on April 17, 2024.
Unlocking new markets and faster practices: How digital tools support small businesses to become…

Unlocking new markets and faster practices: How digital tools support small businesses to become…

Unlocking new markets and faster practices: How digital tools support small businesses to become more efficient and grow This post is part of a series on our findings from Mastercard Strives Small Business Digital Evidence Map.
The digital marketplace dilemma: Growth opportunities and challenges for small businesses

The digital marketplace dilemma: Growth opportunities and challenges for small businesses

This post is part of a series on our findings from Mastercard Strives Small Business Digital Evidence Map.
Public-private partnerships and small businesses: A conversation on what is working in New York…

Public-private partnerships and small businesses: A conversation on what is working in New York…

Public-private partnerships and small businesses: A conversation on what is working in New York City This conversation took place at the Mastercard Strive USA Summit in New York City between Kevin D.
Cracking the Code: The Game-Changing Impact of Digital Upskilling on Small Enterprises

Cracking the Code: The Game-Changing Impact of Digital Upskilling on Small Enterprises

This post is part of a series on our findings from Mastercard Strives Small Business Digital Evidence Map.
How a wave of government programs for small businesses are strengthening the U.S.

How a wave of government programs for small businesses are strengthening the U.S.

How a wave of government programs for small businesses are strengthening the U.
Exploring the evidence: The power of tailored digital financial services for small businesses

Exploring the evidence: The power of tailored digital financial services for small businesses

This post is part of a series on our findings from Mastercard Strives Small Business Digital Evidence Map.
Harnessing immersive learning: Upskilling tractor owners to grow their businesses through VR

Harnessing immersive learning: Upskilling tractor owners to grow their businesses through VR

Harnessing immersive learning: Upskilling tractor owners to grow their businesses through virtual reality The following is a guest post written by Natalie Miller from XRGlobal, which builds virtual, augmented, and mixed-reality solutions that revolutionize learning and development in emerging markets.
How Vested Impact enables data-driven impact assessments for micro- and small businesses

How Vested Impact enables data-driven impact assessments for micro- and small businesses

This guest post is co-authored by Kim Abbott, CEO and founder of Vested Impact, and Rosie Afia-Ford at Caribou Digital.
Building bridges for small businesses: Highlights from the inaugural Strive USA Summit in New York

Building bridges for small businesses: Highlights from the inaugural Strive USA Summit in New York

New technologies and historic opportunity but also an urgent need to come together and collaborate at a greater scale to prevent millions of small businesses from failing.
Deploying Internet-of-Things dispensers in informal retail: What have we learned?

Deploying Internet-of-Things dispensers in informal retail: What have we learned?

The following guest post is by Zahid Mitha from Novek, a company that builds Internet of Things technology for dispensers and vending machines for micro-retailers.
Developing data-driven learning journeys for micro- and small entrepreneurs in Brazil

Developing data-driven learning journeys for micro- and small entrepreneurs in Brazil

The following guest post is by Flourish Fi, an organization whose mission is to empower all people to build positive money habits and achieve financial security.
Developing data-driven learning journeys for micro- and small entrepreneurs in Brazil

Developing data-driven learning journeys for micro- and small entrepreneurs in Brazil

The following guest post is by Flourish Fi, an organization whose mission is to empower all people to build positive money habits and achieve financial security.
Shared challenges, unique contexts: Mastercard Strive USA launches event series focused on local…

Shared challenges, unique contexts: Mastercard Strive USA launches event series focused on local…

Shared challenges, unique contexts: Mastercard Strive USA launches event series focused on local small business ecosystems Entrepreneurs need more than a good idea to launch and grow a new business.

Insights

Consumer protection

Consumer protection

Adopting digital financial services by small businesses can increase their access to finance and strengthen their financial inclusion. However, a lack of trust arising from consumer protection risks can limit the adoption process.

Financial services for women-owned small businesses

Financial services for women-owned small businesses

Globally, one in three businesses are owned by women, who often encounter obstacles in financing, owning, and growing a business. Digital financial services can have positive business and household impacts on women.

Embedded finance

Embedded finance

Embedded finance allows small businesses to access financial services through digital interfaces with which they already interact, with the potential to offer faster access to timely and tailored products.

Measurement in a digital age

Measurement in a digital age

The pandemic challenged traditional approaches to monitoring, evaluation and learning systems for business support programs, presenting new opportunities for optimization, learning, and impact measurement.

Digitizing payments

Digitizing payments

Digitizing payments not only offers small businesses many benefits and efficiencies, it also provides positive spillover effects for their customers and suppliers, and strengthens financial inclusion efforts.

Digital insurance

Digital insurance

Small businesses are often more vulnerable to risks and shocks compared to larger enterprises. Insurance can be critical to small businesses better absorbing financial shocks, building assets, and managing risks.

Access to finance

Access to finance

Access to finance is critical to small businesses’ development and growth, but few solutions account for their nuanced and diverse needs, resulting in a huge small business financing gap globally.

Enabling small businesses to grow by outsourcing

Enabling small businesses to grow by outsourcing

For small businesses who want to grow, hiring new staff is not the only option—they could also consider outsourcing. Outsourcing enables small businesses to strengthen and execute their operations and improve efficiency.

Digital peer networks to support small businesses

Digital peer networks to support small businesses

Peers can support fellow small business owners by sharing business practices, facilitating new connections, and offering tailored advice. 80% of small businesses believe interacting with peers improves their business outcomes.

Digital mentoring for small businesses

Digital mentoring for small businesses

Mentoring offers relationship-based guidance from experienced business owners for small businesses to develop new skills and networks to support growth. Digital channels have increased the availability and convenience of mentoring.

Delivering digital training to small businesses

Delivering digital training to small businesses

Training that is delivered to small businesses through digital channels is increasingly promising. It can integrate techniques that increase knowledge retention and user engagement, leading to positive impacts for small business capacity building.

Designing digital training for small businesses

Designing digital training for small businesses

Training programs that are delivered digitally show promise for small business owners with limited time to access key information when they need it. Digital training is convenient, cost-effective, and engaging, so long as it is designed well.

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