Mastercard Strive USA

Helping small businesses achieve sustainable growth and financial resilience

USA

Our Focus

The Strive USA program, funded by the Mastercard Center for Inclusive Growth and implemented by DAI, is designed to provide small businesses with the support they need to achieve sustainable growth and financial resilience.

The Strive USA program, funded by the Mastercard Center for Inclusive Growth and implemented by DAI, is designed to provide small businesses with the support they need to achieve sustainable growth and financial resilience.

Our Approach

Empowering small businesses to overcome three common roadblocks:

Get capital

Get capital

The Strive USA program, funded by the Mastercard Center for Inclusive Growth and implemented by DAI, is designed to provide small businesses with the support they need to achieve sustainable growth and financial resilience.

Go digital

Go digital

We connect small businesses with mission-driven tech partners and essential digital tools that eliminate bottlenecks and enable access to lending and investment.

Grow networks and know-how

Grow networks and know-how

Through local and national partnerships, we connect small businesses with expert organizations to develop new skills and grow their capabilities.

Our Goal


Supporting over 5 million small businesses in the U.S. in five years

By the Numbers


43

States

16

Partners

3.1K

Long metric title that keeps going

4.4M

Long value

25

Orphan value

Our Programs

Strive USA: Supporting small business growth and resilience

Featured Program

Strive USA: Supporting small business growth and resilience

Strive USA will connect small businesses to the support they need to thrive.

USA

Supporting the digitization of micro-enterprises in Brazil’s favelas

Supporting the digitization of micro-enterprises in Brazil’s favelas

Training, gamification, and mentoring promote the adoption of digital tools and facilitate access to credit for favela based businesses.

Brazil

XRGlobal: Testing multi-user virtual reality for small business owner upskilling

XRGlobal: Testing multi-user virtual reality for small business owner upskilling

Virtual Reality technology upskills small business owners by bringing them into immersive experiences alongside peer learners

Brazil

Boost Capital: Financial education data de-risks and expands small business credit

Boost Capital: Financial education data de-risks and expands small business credit

Testing the viability of a virtuous circle in which businesses performing well in financial training are rewarded with lower-cost loans

Cambodia

Flourish Fi: Data-driven nudges for improved money management

Flourish Fi: Data-driven nudges for improved money management

Behavioral science and AI-driven incentives and nudges help build healthy financial management habits

Brazil

Our Partners

Articles & Insights

Digital peer networks to support small businesses

Digital peer networks to support small businesses

This insights page is regularly updated and highlights what Strive Community is learning about digitizing peer-to-peer networks and interactions to better support small businesses to grow and build their resilience. 

Shamina Singh

Founder & President, Mastercard Center for Inclusive Growth

"Small businesses need opportunities and resources to grow their business. That’s why we’re connecting business owners to capital, technology and information to help small businesses and their communities thrive."
Shamina Singh

News & Updates

️ Digital-driven asset financing can turn workers into micro-enterprises

Featured Article

️ Digital-driven asset financing can turn workers into micro-enterprises

Digital platforms can be powerful connectors of supply and demand for services and work.

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Stay up to date on our latest news, funding and partnership opportunities.

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